Episode 1: The Power of Authentic Sales: Mike Mirarchi’s Story

In the inaugural episode of the Toilet Paper Salesman Podcast, host Mike Mirarchi shares an inspiring journey filled with lessons on sales, leadership, and personal growth. Titled “Turning Challenges into Triumphs,” this episode provides listeners with a treasure trove of insights drawn from Mike’s four decades of experience in the sales industry.

Mike Mirarchi begins by introducing himself and recounting the inception of the podcast. The first chapter, “Journey of a Toilet Paper Salesman,” highlights Mike’s humble beginnings in a middle-class family and his unexpected path to college. Growing up with parents who had no college experience and two older brothers who also did not attend college, Mike found himself on a vocational track that did not prepare him for higher education. However, a pivotal moment in eighth grade, where he decided to pursue food preparation, set him on a course that would ultimately lead to a successful sales career.

Mike’s determination to attend college despite lacking the necessary academic background is a testament to his resilience. He recalls the shock on his science teacher’s face when he asked for a college recommendation, but this did not deter him. Through persistence and the support of his father, who insisted he attend Keystone Junior College, Mike was able to gain the education and experience that would propel him into the sales world.

The podcast continues with Mike’s first foray into sales at Maid Rite Steak Company. Here, he learned the importance of being authentic and true to oneself, a lesson imparted by his first boss, an old-school salesperson whose methods would be considered HR violations today. This authenticity became a cornerstone of Mike’s sales philosophy and played a crucial role in his subsequent success.

Mike also delves into the critical role of spousal support in making significant life decisions. He shares his personal journey of launching a business while his wife was a stay-at-home mom, navigating the financial and emotional challenges that ensued. This period of their lives was marked by stress and uncertainty and Mike underscored the importance of having spousal support when making large life decisions.

Mike recounts his return to Huff Paper, where he gained extensive experience in sales management and leadership. This experience culminated in the writing of his book, “Sales Wisdom from a Toilet Paper Salesman,” which captures the valuable lessons he learned throughout his career. He emphasizes the importance of sharing one’s story through writing, as it can inspire and benefit others.

The narrative then transitions to Mike’s role at RJ Schinner and the hurdles he faced due to a non-compete agreement. Despite the challenges, Mike’s resilience and the support of his wife enabled him to navigate this stressful transition successfully. He used his non-compete period to develop a sales training program, “Selling the RJ Way,” which became a cornerstone of the company’s sales training strategy.

Mike’s story is a powerful reminder of the impact of small, incremental changes. Throughout the episode, he emphasizes how these changes can lead to monumental improvements in both personal and professional life. His mission is to make a difference each day by helping others grow and prosper, a mission that aligns with the goals of the podcast.

The episode is rich with personal anecdotes that highlight key lessons in sales and leadership. For instance, Mike’s decision to write a handwritten thank you note after an interview led to his first job in sales, illustrating the importance of personal touches in professional interactions. He also shares how being true to oneself in sales can lead to success, as authenticity resonates with clients and builds trust.

Another significant theme in the episode is the concept of servant leadership. Mike discusses the idea of an upside-down pyramid, where true leaders are at the bottom, supporting their team members. This leadership style fosters a culture of excellence and mutual support, which has been a driving force behind the success of the teams Mike has led.

Mike also touches on the importance of continuous growth and the willingness to step outside one’s comfort zone. He compares life and business to climbing a hill, where stopping leads to sliding backward. This analogy underscores the need for constant forward movement and the pursuit of new challenges to achieve success.

The episode concludes with Mike reflecting on the journey that led to the creation of the podcast. He views the podcast as an extension of his book and his experiences at RJ Schinner, aimed at sharing valuable insights and inspiring others. He encourages listeners to make incremental changes in their lives and to embrace opportunities for growth, as these steps can lead to significant change.

Link to Episode 1: https://www.buzzsprout.com/2255768/episodes/15297874

Leave a comment