Selling in commoditized B2B categories like janitorial supplies, packaging, and paper goods tempts people into price-chasing and scripted pitches. Steve Lentini’s career shows a different path: authentic selling built on respect, curiosity, and trust. Instead of forcing features and benefits, he opens with disarming truth such as asking whether a buyer even wants another salesperson….
Tag: mentorship
Episode 21: Building Teams That Win
Winning teams don’t happen by accident; they’re built through coaching that prioritizes people, removes friction, and creates a culture where performance feels natural. I open with two powerful sports case studies: an overlooked coach who transforms a long-struggling football program into a national contender, and Cael Sanderson turning a middling wrestling team into a dynasty….
Episode 17: The Jeff Heeren Interview: Ownership Mindset over Hierarchy: The Quiet Engine of Growth
The story begins on a shop floor mixing chemicals to pay for college, and it unfolds into a five-decade tour across the janitorial and sanitation supply world, connecting legacy manufacturing, distribution pivots, private-label strategy, and national account execution. Jeff Heeren traces roots to a family-owned distributor descended from a 1907 fixture manufacturer, where early exposure…
Episode 4: Reconnecting Through a Sweatshirt
In Episode 4 of the Toilet Paper Salesman Podcast, titled “Reconnecting Through a Sweatshirt and Rediscovering Ricotta,” host Mike Mirarechi shares a poignant tale of reconnection and personal growth. This episode delves into the powerful impact of mentorship and the unexpected joys found in rediscovering old passions. The episode kicks off with Mike reflecting on…
The Toilet Paper Salesman® 