Selling in commoditized B2B categories like janitorial supplies, packaging, and paper goods tempts people into price-chasing and scripted pitches. Steve Lentini’s career shows a different path: authentic selling built on respect, curiosity, and trust. Instead of forcing features and benefits, he opens with disarming truth such as asking whether a buyer even wants another salesperson….
Tag: business
Episode 21: Building Teams That Win
Winning teams don’t happen by accident; they’re built through coaching that prioritizes people, removes friction, and creates a culture where performance feels natural. I open with two powerful sports case studies: an overlooked coach who transforms a long-struggling football program into a national contender, and Cael Sanderson turning a middling wrestling team into a dynasty….
Episode 8: Beyond Satisfaction: Achieving True Customer Success
In today’s competitive business landscape, mastering the art of client selection can be a game-changer. The latest episode of the Toilet Paper Salesman Podcast delves into this critical topic, exploring how choosing the right clients can significantly enhance business success. By treating your job as your own business and aligning with clients who reflect your…
The Toilet Paper Salesman® 